The Tipping Point

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. Th
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Date de sortie07 janvier 2002
LangueAnglais
ÉditeurLITTLE BROWN AND COMPANY
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Accessibilité  Aucune information disponible concernant l'accessibilité pour le format Papier